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[ Website Tracking ]


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You’ve built a website that looks great and has if full of content explaining all the details. You’ve also got your website search engine optimized with a great internet marketing strategy in place to make sure that you website becomes a popular business in your industry. You set up everything to run and … then what? How do you know if it’s working? If you do know it’s working how do you know whether it is working 20%, 50%, or more than 90%? Do you know which parts are working and which of them are not? These are just some of the questions that can be answered using website tracking. At eFirms, we provide an extended service of continuously tracking and analyzing your website.

Website tracking might sound like a nightmare of collecting and analyzing statistics, in actual fact, this is one of the simplest and easiest ways of monitoring your online business. You can either install the website tracking tools on your website or you can register your website with an automatic tools running on a website for data collection. As far as you are concerned, all you need to do after that is to sit back and wait for the reports to start coming in. There are different kinds of statistics that are generated by your website. The website tracking software installed will then assimilate the data and start churning out all the reports that you could possibly imagine.

Internet marketing strategies are plagued with failure because people fail to properly analyze the reactions to marketing strategies. For instance here are a few questions that can be answered by website tracking that can prove invaluable when it comes to a business analysis of your online venture.

  • The total traffic on your website per day/week/month/year. This is nothing but a hit count. Every unique user visiting your website counts as one hit. The more hits you have the higher your traffic and consequently, your popularity.
  • More importantly, how many of those visitors are repeat visitors? If you get a million visitors every week and less than 10% of them come back the following month then obviously you have some thinking to do.
  • Where did they come from? What was the referring website or search engine?
  • If it was a search engine then what keywords did they use? Following that, what are the most popular keywords for your website?
  • Demographic data – how many from your own city, state, country? How many international users?
    These are just some of the marketing concerns that can be addressed through website tracking.

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